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| Focus on Brian J. Divita, Adjuct Professor of Business |
| E-mail: briandivita@aol.com |
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Brian J. DiVita has been in the marketing
profession for the past 12 years, serving in analytical,
managerial, strategic and executive level positions in
four (4) Fortune 500 companies. His most recent role,
as an officer, was Vice President of Client Services for
Decision Insight, Inc., a full service market research
consulting firm based out of Kansas City, Mo. Prior to
that, Brian held numerous corporate and managerial level
positions in marketing for Spartan Stores, Inc., Miller
Brewing Company, Amway Corporation and J.C. Penney Corporation. |
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| Brian currently serves as President and CEO of Advanced Analytics. Originally established in 1992 as BJD consultants and later renamed, Advanced Analytics is a full-service market research and strategic planning consulting firm specializing in consumer, product and employee research. |
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| Aside from his corporate background, Brian has been actively involved in the academic community for the past six years, currently serving as an adjunct faculty member in both the School of Business and the School of Communications at two of West Michigan's leading academic institutions. DiVita has taught numerous courses in the field of Marketing, Research and Statistics, and has also lectured on Economics, Finance, Management, Strategic Planning, Advertising, Communications and Consumer Behavior. |
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| As a formally trained researcher and moderator,
Brian possesses a Bachelor of Science in Business Administration
with a concentration in marketing, a Master of Management in
Marketing, a Master of Science in Communication with a concentration
in empirical methods and is also a graduate of the School of
Marketing Research at the University of Notre Dame. He currently
serves as a member of the American Marketing Association, Marketing
Research Association, Association for Public Opinion Research,
Society of Competitive Intelligence Professionals and Council
of American Survey Research Organizations. |
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| DiVita is went known in the research sector and has specialized in the Grocery, Food Service, Consumer Goods and Retail industries for his entire career. He was a committee member for the Washington D.C. based Food Marketing Institute's National Consumer Market Research Committee for three years. During this time, he worked of numerous industry studies, and served as a contributing editor to the poplar Trends 98', 99', 00' and 98' Hispanic study, Tendencias en' Mexico. Brian has also previously consulted on marketing research design for Mercedes Benz, Gillette, Taco Bell, Frito-Lay, General Mills, Motorola, MCI Worldcom, Mattel, The Nash Finch Company, Kansas City AWG, Giant Foods, Kroger, Target Corporation and Seyferth, Spaulding Tennyson. |
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