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| >>AQ Logos/Branding Guides |
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| Quick Reference Guide |
Graphic Standards Manual |
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| The Aquinas logos may be used for any College-sanctioned activity, provided that permission is first obtained from the College Relations Department. The intent of department approval is to ensure that the College's graphic identification elements are properly used. Deliberate misuse of any Aquinas-related identification elements will not be tolerated. |
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| In order to maintain consistency in use of the College's graphic identity elements, a Graphic Identity Standards manual has been developed. This manual can be obtained directly from the College Relations Department. You may also download our Quick Reference Guide. These references provide specific guidelines for the proper use of the College's logos, fonts and colors. You many also download the complete Graphic Standards Manual for more descriptive branding information. |
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| The logo type and variations presented here replace the College's tree logo and other symbols that have been used to identify the College in the past. The exception is the College Seal. It is to be used on official College documents, diplomas and other materials set forth by the College Relations Department. |
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| If you have questions about any of the information presented on these pages, please contact logo@aquinas.edu. |
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| Colors |
| Several variations of the logo may be used for different printing and web/screen situations. |
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| One-Color: |
When the method of reproduction does not allow for a second color, use the one-color version, printed with black ink. |
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| Two-Color: |
| When possible, use the spot-color version. This version includes two Pantone® Matching System colors: PMS 188 (maroon) and PMS 5773 (sage green). |
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| Process Color: |
| When printing materials in four-color process, use the segmeted four process colors (cyan, magenta, yellow and black). |
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| Reverse: |
| The logo may be reversed out of a colored background only in special situations, which must be approved by the College Relations Department. |
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| Sizes |
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| Horizontal Orientation: |
| This logo can be used as small as about 2 inches wide. For larger applications such as signage and banners, ask the College Relations Department for Guidelines. |
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| Stacked Orientation: |
| This version can print as small as 1.5 inches in width. |
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| Circle AQ Icon: |
| This version can print as small as .75 inches from top to bottom and left to right (not including the tail). |
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| Saints Logo: |
| This logo can print as small as 1 inch from left to right. |
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| Typography |
| Aquinas College branding will be greatly enhanced by using its logo typestyle within publications. For that reason, Berling Roman has been chosen as the standard (text) copy type for publications. If Berling is unavailable, Times New Roman is the suggested replacement. Captions, headings, sidebars, and highlighted materials may use supporting faces: Berling Italic. For accent, the typeface Frutiger, both black and bold may also be used. Certain times head-line copy can be typeset in Trajan. Limitation with Trajan is that it is a cap-only font (no lower case). |
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| Note: Fonts can be purchased from many sources.To assure an exact match, coordinate all graphic communications through the College Relations Department. |
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| Berling Roman: |
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| Frutiger Black: |
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| Trajan: |
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| Isolation Area |
| To prevent a cluttered look, maintain a comfortable white space around the general logo and “AQ” - styled logo sequal to the size of the capital “A” in Aquinas (see below). No graphic element – type, rule, line, art – should be allowed within this area. |
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| White space around Circular AQ Icon should be approximately equal to the “circle” diameter. |
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| Logo Orientation |
| There are four versions of the Aquinas College logo. All versions are available in 2 color and 1 color (black). The Circle AQ is available as Maroon (188), Sage (5773) or Leaf/Sage (5773) backgrounds. |
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| Please Note: By dowloading these logos, you agree to adhere to the graphic identity guidelines as outlined by the College. You will need to have WinZip installed on your computer to download these files. If you have any questions about obtaining this software, please send an email to the College Relations Department for help. |
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To Download: Click on the print or web/screen* link below the logo desired. Download the .zip file, open the .zip file and extract the file desired.
Print: Logo for printing internally or externally only. Not for use on web/screen.
Web/Screen only: For web page, powerpoint, etc. Not for use in print. |
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