Associate Professor, Business Administration and Management
(616) 632-2929
AB 209


Professor DiVita started teaching at Aquinas in 1997, eventually joining full-time in 2010 as Director of Graduate Management Programs. As a practicing teacher-scholar, DiVita now serves as a full-time tenured faculty member in the business department specializing in management, strategy, marketing and research. With over twenty-years of experience instructing at the graduate and undergraduate levels, and 25-years of corporate business experience, DiVita remains active in the business consulting field, serving as President of The West Michigan Research Institute. ;

Prior to his transition to full-time academia, DiVita held multiple executive roles over the years, including President of WMRI, Chief Executive Officer of Advanced Analytics; Sr. Vice President of Strategic Research at HDI; Vice President of Client Services at Decision Insight; Corporate Marketing Research Manager at Spartan Stores, Inc.; Marketing Research Supervisor at Miller Brewing Company; and Global Marketing Research Associate at Amway Corporation. 

His background in marketing science includes authoring over 1,000 proprietary studies for corporations with some of the world's largest brands including American Seating, Amway, BMW, General Motors, Hallmark, McKinsey & Company, Michelin, Miller Brewing Co., Motorola, Pizza Hut, Steelcase, Taco Bell and Unilever to name a few. In addition to his Fortune 500 experience, he has also consulted with multiple not-for-profit organizations, including hospitals, schools, national associations and private universities; as well as local, state & federal governments, including the Department of Defense, Department of Homeland Security and the Department of Transportation. 
DiVita’s academic credentials include a post-graduate certification from the School of Marketing Research at the University of Notre Dame; a Master of Science in Communications with a concentration in marketing communication research from Grand Valley State University; a Master of Management with a concentration in Marketing Management from Aquinas College; a Bachelor of Science in Business Administration with a concentration in Marketing from Aquinas College; as well as an expert-level Professional Research Certification (PRC) from the Marketing Research Association in Washington DC, where DiVita served as a member on their Academic Advisory Board.


  • M.S. Grand Valley State University
  • M.M., Aquinas College
  • B.S.B.A., Aquinas College