Marketing

It's your time to discover

Marketing students talking together in a classroom Marketers understand the critical nature of effective consumer relations and communication and its role in helping consumers make choices about products. Because of this, marketing is an integral job for most companies. At Aquinas College, we have distinguished faculty that bring a minimum of 10 years of corporate experience into the classroom. Hands-on experience is imbedded in the coursework to prepare our students for the real world.

As part of the Business Department at Aquinas College, our mission is to prepare each student for a career of service to organizations, community, and family through the development of content knowledge and skill competencies within an ethical framework and grounded in the liberal arts tradition.

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Explore Marketing at AQ

See the academic catalog for more specific information on degrees and courses

Concentrations

Marketing Concentration within Business Majors

Browse the course catalog for Marketing and Business

The mission of the Business Department at Aquinas College is to prepare each student for a career of service to organizations, community, and family through the development of content knowledge and skill competencies within an ethical framework and grounded in the liberal arts tradition.

Students will learn to:

Integrate functional business knowledge by evaluating various business conditions and identifying their relevant economic associations that benefit society in a local, national, and global environment.
Identify key qualitative and quantitative variables affecting organizational decision-making by utilizing relevant information to solve complex problems and pursue opportunities.
Effectively apply business law, economics, finance, management and marketing principles to develop strategic planning and competitive advantages for organizations.
Identify, evaluate and implement strategic decision-making that supports organizational goals with an emphasis on the allocation of human and financial resources within an organization.
Integrate a principled perspective to various business scenarios, by incorporating a core-value approach that is grounded in personal integrity, and prioritizes ethical decision-making.

Name	Title	Department	Phone
Suzanne Callahan	Adjunct Professor	Business Administration
Kendra Cribley	Adjunct Assistant Professor	Business Administration
Brian Divita	Department Chair, Business; Associate Professor	Business Administration	(616) 632-2929
Bill Foley	Assistant Professor	Business Administration	(616) 632 2426
Linda Hagan	Professor, Director, Graduate Management Program	Business Administration	(616) 632-2193
Kaitlyn Henninger	Adjunct Lecturer	Business Administration
John McMahon	Adjunct Lecturer	Business Administration
Mark O'Toole	Associate Professor	Business Administration	(616) 632-2931
Thomas Olive	Assistant Professor	Business Administration
Kerri Orders	Assistant Professor	Business Administration	(616) 632-2520
Lu Paletta	Adjunct Assistant Professor	Business Administration
Felix Pereiro	Adjunct Professor	Business Administration
John Ruther	Adjunct Lecturer	Business Administration
Geoffrey Vanderpal	Adjunct Professor	Business Administration

Career Preparation based on leadership

Professor Speaking at the front of a classroom

Leadership Development Program

The Leadership Development Program runs every other week in the fall semester. Students at Aquinas get to meet with executives and other business leaders in the Grand Rapids Community at their places of business.

Reflection in glass of students at a table talking

Student Clubs

Join the Business Honor Society, try a pitch competition to win real seed money for your ideas, or explore leadership development. You can get hands-on experience to take with you into your career.

IMAGINE THE POSSIBILITIES

Occupational Employment and Wages - May 2022

Employment estimate and mean wage estimates for Marketing Managers:

Employment	Mean hourly wage	Mean annual wage
328,570	$76.10	$158,280

Percentile wage estimates for this occupation:

Percentile	10%	25%	50%	75%	90%
Hourly Wage	$36.92	$49.55	$67.33	$95.45	Greater than or equal to $115
Annual Wage	$76,790	$103,060	$140,040	$198,530	Greater than or equal to $239,200

For more information see: Bureau of Labor Statistics

Advantage Center

The Advantage Center is here to support you as you pursue your goals in your carreer and beyond. Not sure what you want to do after graduation? The Advantage Center Staff can help you discover a path that is right for you.

Alumni Profiles

AQ grads are thankful for the small class sizes that allow them to form personal relationships with professors.