Aquinas College hires new vice president for advancement

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Gina Covert

Aquinas College President Kevin G. Quinn announced today that Gina Covert will be the new vice president for advancement. Covert has more than 22 years of higher education, foundation and nonprofit experience in Michigan and Colorado, and a record of success building strong relationships and sustainable advancement programs. She will begin her new role on October 14.

Covert, a West Michigan native, will provide leadership for the College’s fundraising strategies and capital campaigns, will direct the growth of the College’s endowment, and will oversee planned giving, stewardship, alumni engagement and grant administration.

She will report to President Quinn, will serve as a member of the president’s cabinet and will work closely with the Board of Trustees.

“Gina has extensive experience in all areas of strategic fundraising and a track record of growth and strong leadership,” President Quinn said. “She is committed to the student experience and the values of Aquinas College’s mission. Combined with her stellar reputation in West Michigan and her collaborative approach, I am confident that she will bring even greater benefit to Aquinas College and its students."

Covert’s broad experience in advancement includes 18 years working closely with donors and their advisors to help them support the causes they care about most and give in ways that have the greatest impact in those organizations. In addition, she has worked in executive leadership, strategic planning, campaign management, organizational development and marketing.

Covert comes to Aquinas from Grand Valley State University, where she served as director of endowed and planned giving since 2016. In that role, she increased gifts to endowments and participation in the university’s legacy society.

Prior to that, Covert served as planned and major gifts director and then Challenge Scholars co-director at the Grand Rapids Community Foundation from 2005–2016. While at the Community Foundation, she led fundraising and administration for their signature college access and endowed scholarship program, helping to exceed a $32 million campaign goal.

Prior to her work at the Grand Rapids Community Foundation, Covert was director of communications for the Daniels Fund in Denver, Colorado, and served as vice president of development and communications for Florence Crittenton Services, a human service agency serving metro-Denver.

“I can’t wait to work with our alumni, community supporters and my new colleagues to enhance the quality of education for our Aquinas students,” Covert said. “The college has such a rich tradition with the Dominican Sisters and mission in our broader community. I’m deeply honored to have a role in carrying those forward.”

Covert earned an associate degree from Grand Rapids Community College and a bachelor’s degree in business from the University of Phoenix. She also holds a Chartered Advisor in Philanthropy ® designation from The American College of Financial Services.